Community – The community is our home.  This is where we live, raise our families, work, play and build our dreams.  We own pieces of it, and we collectively appreciate and care for it all.  Our community is our priority.  We visit other places, have friends, relatives, customers and associates in other places, but the center of our investment is our community.

Opportunities – People should have the freedom and ability to seek and follow opportunities in all areas of their lives.  Opportunities are all different, and people have diverse backgrounds, interests, skills, and experiences which affect the desirability and value of opportunities to them.  The more opportunities are available, accessible, and attainable, the more that people will find and pursue them to success.

Service – Meeting the needs of others is a calling and an honor.  While we all need to meet our own needs and those of our families, we actively seek and perform service that benefits others and the community as a whole.  We serve joyfully knowing the good that it provides, and we accept joyfully the service of others, knowing the fulfillment it brings them.  We lead through profound and lasting acts of service.

Productivity – People, organizations, businesses and governments should create value and accomplish their goals while doing so cost-effectively and without harming others.  Productivity implies the amount of work accomplished over a period of time, or the amount of benefit created relative to the cost required.  High productivity is essential, and to be productive should be an essential desire.

Effectiveness – Our efforts and energy should go toward actions that are effective at making positive impacts, real and significant progress and measurable outcomes.  Effectiveness means that not only did we accomplish what we set out to do, but our actions also wrought the outcomes that we intended.

Innovation – We courageously seek new and improved solutions.  Innovation comes through creativity, problem solving and permission to not get it right the first time.  Ancient wisdom, examples from nature, borrowing approaches from other industries and inspiration are all sources of innovation that we explore and experiment with.

Truth – While everyone must choose how much truth to share in any situation, we must not tell lies that create false impressions or deliberate misunderstandings.  False narratives enable manipulation, clutching of power, theft and conflict.  Instead, we must tell the truth about our own actions and intentions and honestly seek to understand others’ actions and motivations.

Respect – We share certain ways of thinking, but we disagree about many things.  Nevertheless, in our community we should respect each other and seek to find common ground upon which to move forward.  Respect is the acknowledgement of others’ integrity and abilities, even when we are on opposite sides of a particular issue.  Mutual respect is what allows us to align towards a higher good and calling.

Love – Love is the powerful bond between people that calls us to reach out to one another, care about each other’s well-being, share in each other’s successes and joy, and weep with each other’s losses.  Love ties humanity together.  Love is also a powerful motivator to invest the time, effort and resources for the good of the community, knowing that the benefits go to someone’s child and someone’s parent.

Health & Safety – In our community, all people should find health and safety in their homes, work, travel, and places that they visit.  Health is impacted or improved by air quality, water quality, nutrition, recreation and a myriad of other factors.  Safety is impacted or improved by surroundings, interactions between people, and by maintenance of critical infrastructure.

Protection – People in our nation have the Constitutional right to protect themselves and their families, just as the community has the responsibility to protect all people, including the most vulnerable and disadvantaged.  Likewise, we need to protect the natural environment, living things, and physical systems for their intrinsic value and their value to people.  Our community needs protection in order to thrive long into the future.

Expression – We express ourselves through words, pictures, music, and many other forms of art.  We want to be known and understood, and we want to know and understand others, and expression makes this possible.  However, our expression should not be used to destroy, hate, lie, or intimidate.  Instead it should be used to create, describe, entertain, celebrate, warn, inform or teach.